Stop optimizing your campaigns for costs and start optimizing your campaigns for higher earnings instead.
The first thing you’re about to do is clear your analytics of all the bot traffic, referral spam, and bad data that clutter your reports and lead you astray.
Most marketers only track what’s costing them money, not what’s making them money. You’re now going to be able to see which keyword, which blog post, which email makes you the most money.
How can you predict when a website visitor is going to convert… and when they aren’t? Using your new conversion tracking skills, you’ll be one of those rare media buying masters who knows how to “spy” on your website visitors and predict when they’ll convert before they know it themselves.
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