A marketing analytics course for online business owners that shows you how to build four dashboards tracking traffic, funnels, sales, and launches.
Measure & Maximize is an 8-module program built around Google Analytics and Looker Studio.
It walks you through setting up GA4 on your website, configuring events and conversions, and then building four dashboards: traffic, funnel, sales, and launch.
The Full Course Path goes deeper, you build each dashboard from scratch, learn UTM parameter tracking, and work through a 3-part framework (called OCT: Opportunity, Change, Trend) for turning data into decisions.
The course also covers Google Tag Manager basics, best practices for monthly data reviews, and how to test ideas before spending money on them.
Bonus materials include industry conversion rate benchmarks, a team time-tracking dashboard, graphic elements for styling your reports, and a workshop on delegating data tasks to your team.
Whatyou will learn:
How to install and configure Google Analytics so it captures your marketing data correctly.
How to build a traffic dashboard that shows which sources are generating leads and sales.
How to spot drop-off points in your funnel and measure conversion rates by channel.
How to track sales, average order value, refunds, and revenue trends in one place.
How to analyze launch performance — including which emails drove sales and which marketing activities to repeat.
Ideal for: Online business owners coaches, course creators, and service providers who want clear data on what's actually driving their results.