A practical home-study course on how to scale a business from startup to $10 million and beyond, covering marketing, hiring, and systems.
This is Eben Pagan's advanced training on how to scale a business. The same system he used to grow his own company past $25 million a year. It was originally a $10,000 live event.
It's structured around the real problems that stop growth: weak hiring, no systems, poor marketing, and founders who can't step back.
Pagan walks you through his own methods and brings in outside experts including a lawyer who has taken 25 companies public, a founder who built a $30 million business, and specialists in productivity, personality types, and goal planning.
You'll learn how to hire correctly, how to keep employees accountable without micromanaging, and how to build a business that runs without you.
On the marketing side, it covers product creation, customer value, lead generation, and how to make your business hard for competitors to touch.
What you will learn:
How to build hiring and team systems so your business runs and grows without constant input from you.
A method for breaking into competitive markets using psychology to position yourself as the clear choice.
How to plan your product line and customer journey to increase what each buyer spends over time.
The specific personality types to put in each area of your business for the most effective team.
How to identify key business metrics, track them daily, and use them to make better decisions faster.
Ideal for: Entrepreneurs and small business owners who are past the startup stage and want a clear system for serious growth.