A beginner-friendly creative strategist course that teaches research, ad briefs, and the mindset to work with ecommerce brands.
Creative Strategy at Ecom University is a 72-video program across nine sections, taught by Kat, a strategist who scaled brands from $0 to $1.5 million per month in ad spend in under six months.
The course starts with mindset: discipline over motivation, ownership, and how to restart when you fall off. Then it covers the basics of the role, including pay ranges, daily activities, and core paid ads vocabulary.
The research section treats it as 85 percent of the job. You learn a repeatable process that combines automated scraping with manual digging.
You keep a live research doc using Claude and Google Drive and turn findings into angles and sub-avatars. From there you write video and static briefs in three styles: imitation, ideation, and iteration.
Later sections cover directing editors, giving timestamped feedback, handling client revisions, and advanced copy techniques like hooks, open loops, objections, mechanisms, customer language, and negative framing.
The final sections address AI use and disclosure, client communication, ClickUp organization, and team scorecards.
What you will learn:
How to run a repeatable research process and turn findings into angles and sub-avatars.
How to write video and static briefs in imitation, ideation, and iteration styles.
How to direct editors with specific, timestamped feedback and sort client notes into evidence versus preference.
How to use hooks, open loops, mechanisms, and offers in ad copy.
How to use AI in your workflow and when to disclose it.
Ideal for: for beginners learning how to become a creative strategist, with no prior ad experience needed.