Advertising icons Jeff Goodby and Rich Silverstein teach you how to break rules, change minds, and create the best work of your life.
As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising.
Now they’re sharing how they make the beautiful and edgy work that’s seen by millions.
Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.
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