In this comprehensive course, you will dive deep into the world of GA4 and unlock its full potential.
Through video lessons and written instructions, you will gain the knowledge and confidence to navigate this new platform and harness its advanced features.
Set up your GA4 property and stream efficiently, ensuring a smooth transition from Universal Analytics.
Master the foundational aspects of GA4, including internal traffic filters, cross-domain tracking, and data retention.
Learn how to create and customize events in GA4, empowering you to track essential interactions such as email clicks and newsletter signups.
Explore the new navigation in GA4, uncovering primary and secondary navigation options for in-depth analysis.
Discover advanced techniques like leveraging BigQuery, utilizing Looker Studio, and integrating Search Console data.