In Great Leads: The Six Easiest Ways to Start Any Sales Message, marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads.
Michael and John examine crucial aspects of writing powerful, successful leads and show how this process starts long before one word is put on paper.
Become a more effective copywriter
Write faster with improved results
Be more in demand
Earn more money
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