Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.
The 4 pillars of being extraordinary
The 5 principles of why “Original Source” matters
The 7 characteristics that are present in every world class copywriter.
Multiple ways to track the metrics that matter in every campaign and every medium, online and offline.
Why customer service and fulfillment are marketing functions.
and much more