A practical SDR (Sales Development Representative) training course that teaches you how to hit quota consistently and build a clear path to AE promotion.
SDRing 101 walks you through the full mechanics of outbound sales development, from how to target the right prospects to how to run calls without losing composure.
The course covers ICP clarity, how to identify prospects who actually feel the problem your product solves, not just anyone in the right job title.
It addresses cold call structure and control, so you can run a conversation with purpose instead of just hoping it goes somewhere.
Objection handling gets its own focus, with an approach built on staying composed rather than pushing back.
Beyond the call itself, the course covers outbound sequences, how to build cadences that stay effective over time instead of burning out your list.
It also covers the SDR-to-AE handoff: how to structure the pass-off so your AE trusts the quality of what you're sending them.
What you will learn:
How to build pipeline intentionally by identifying prospects who match your ICP.
How to run cold calls with a clear structure and handle objections without sounding defensive.
How to set up outbound sequences that compound over time instead of exhausting your list.
How to deliver AE handoffs that hold up to scrutiny and build internal trust.
How to reverse-engineer your quota and track the patterns managers look for before promoting to AE.
Ideal for: SDRs who want consistent pipeline, better calls, and a real shot at the AE role.