A business storytelling course with a proven system of 28 archetypes that shows you exactly what story to tell to drive conversions.
Caleb Marsh spent years as a professional storyteller who could not actually explain what a story was.
He relied on instincts and repeated the same industry advice everyone else does: get a good shot, grab a nice testimonial.
And then he wondered why the content never moved the needle on sales.
That frustration led him to build a system. Not another content marketing playbook, not more vague advice about being authentic.
A framework that tells you exactly what story to tell, any time, to anyone, for any communication need.
At the center of StoryLab sits a library of 28 story archetypes. Each one maps to a specific situation, audience, and desired outcome.
You also get access to character, emotion, and action databases so you are never starting from a blank page.
The system removes the guesswork from creative work and replaces it with structure you can repeat.
The goal is simple: stop making content that looks good but does nothing for your business. Start telling stories that actually get people to act.
Ideal for: For marketers and founders whose content gets views but not the attention or conversions they actually need.