A no-fluff course on how to launch a product from idea to shelf while skipping the costly mistakes most founders make.
This is an online course built for someone with a consumer product idea who wants to get it onto store shelves without expensive trial and error.
It comes from It's All Happening, a brand that has worked with CPG founders and studied both the big wins and the costly failures.
The course is practical, not theoretical. You get immediate access to a launch toolkit valued above $15,000.
Inside you will find ready-to-use calculators for margins and pricing, pitch decks for buyer meetings, and sell sheets you can adapt to your own product.
There is a vetted manufacturer database so you are not cold-calling factories or getting burned by unreliable suppliers.
The case studies break down real brands that crossed a million dollars in revenue. They also expose the $100,000 mistakes those brands made so you do not repeat them. The checklists are built to catch packaging errors before they cost you $20,000 in reprints.
What you will learn:
How to use plug-and-play calculators, pitch decks, and sell sheets to present your product to retailers.
How to find reliable manufacturers using a vetted supplier database instead of guessing.
How to avoid packaging mistakes that can cost $20,000 or more in reprints.
How to study real brand case studies that generated over $1 million and learn from their $100,000 missteps.
How to strengthen your profit margins and spot cash leaks before you launch.
Ideal for: For first-time CPG founders who want a practical, no-busywork path from product idea to retail shelf.