A personal brand is the unique combination of skills and experiences that make you who you are.
It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
A modern personal branding strategy is strongly rooted in content marketing (part of attraction marketing). In fact, most of the skills and tools described in this course are components of content marketing — but as they apply to building your personal brand.
If you are new to content marketing, I suggest you get this course.
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