This course by Susan Wenograd, a Marketing Consultant, unlocks the power of Google Ads experiments, a feature often overlooked but crucial for PPC success.
Discover how to conduct search experiments for responsive ads, leveraging Google’s auto-testing to maintain a competitive edge.
Through case studies and recommended tests, learn to tailor experiments to all your accounts, including Performance Max campaigns.
Master the art of Google Ads experiments, refining your strategies, and maximizing campaign results. Gain insights into bidding types, audience segmentation, and Performance Max effectiveness.
From navigating the experiments interface to testing ad variations and custom experiments, you’ll be empowered to optimize campaigns effectively.
This course is ideal for PPC marketers seeking to elevate their skills through Google Ads experimentation for better campaign optimization.