A content marketing strategy course built on a proven 4-step system tested across 30+ real B2B and B2C businesses.
This content marketing strategy course teaches you the exact process Grow and Convert uses with paying clients.
Not theory, not templates borrowed from someone else. It's been tested across 40+ businesses and refined over five years.
The course covers four core areas.
First, strategy: how to find keywords that attract buyers, not just browsers.
Second, writing: how to produce content that ranks for buying keywords.
Third, promotion: how to drive traffic through paid Facebook and Twitter, influencer outreach, community promotion, on-page SEO, and link building.
Fourth, conversions: how to track leads back to specific articles using Google Analytics, where to place calls to action, and how to calculate content ROI.
There's also a fifth module on hiring writers. What to pay them, how to test them, and how to scale past yourself.
What you will learn:
How to identify high-converting SEO keywords for B2B SaaS, B2C, service, and e-commerce businesses.
How to write blog posts that rank for buying keywords, including comparisons, case studies, and product posts.
How to promote content through paid channels, influencer marketing, and link building.
How to attribute leads to specific content using Google Analytics reports.
How to hire and manage writers to scale your content operation.
Ideal for: Marketers, consultants, and founders who want content that generates leads, not just traffic.