A practical online business course for entrepreneurs covering branding, marketing, finance, hiring, and customer experience, taught by Sophia Amoruso.
It covers the full lifecycle of building a business, from validating your idea to hiring a team.
Business Class is a self-paced digital program built around 7 core modules called Flights, plus 8 expert trainings. Sophia Amoruso teaches each core lesson, drawing on her experience scaling a company to $100 million in annual revenue.
Flight 1 helps you identify what makes your business different and define your core product or service.
Flight 2 covers customer research, who your buyer is, where to find them, and how to validate demand.
Flight 3 walks through brand building: name, logo, visual identity, and voice.
Flight 4 handles the legal and financial basics, business structure, trademarks, taxes, and startup costs.
Flight 5 covers marketing across paid, earned, and owned channels including social, email, and storytelling.
Flight 6 focuses on customer experience and how to build loyalty.
Flight 7 covers hiring, managing people, and building company culture.
What you will learn:
How to define your offer, identify your ideal customer, and map the competitive landscape.
How to build a brand identity including name, logo, color palette, and messaging.
How to handle business registration, trademarks, taxes, and basic financial planning.
How to develop a marketing strategy across social, email, and paid media channels.
When and how to hire, manage a team, and build a functional company culture.
Ideal for: First-time founders, freelancers, and existing business owners ready to grow with a clear plan.