A 14-day course teaching how to start a Substack newsletter, position it, grow subscribers, and monetize it with paid subscriptions and digital products.
It starts with technical setup: connecting Stripe, turning on growth settings, and getting the platform configured before writing a single word.
From there, it moves into positioning. You pick a niche, name your newsletter, and build what the course calls an "offer stack", the four places every new visitor sees before deciding to subscribe: your Welcome post, About page, Welcome email, and pre-subscribe blurb.
The third section covers Substack's built-in growth tools. The course explains how the Recommendations engine works and why proper configuration matters for subscriber growth.
Content strategy comes next. You learn how to write posts that naturally guide readers toward paid upgrades, product purchases, or hiring you, without hard selling.
The final section covers newsletter monetization through four models: paid subscriptions, digital products, self-publishing, and services.
What you will learn:
How to configure Substack's recommendation engine and referral program for consistent subscriber growth.
How to build the four-part offer stack that converts visitors into subscribers on autopilot.
How to write content that moves readers toward paid upgrades or product purchases.
The four monetization models the course covers: paid subscriptions, digital products, self-publishing, and services.
How to set up your Welcome post, About page, and onboarding email sequence from scratch.
Ideal for: New and existing Substack writers who want a clear system for growth and paid revenue.