297 proven copywriting hooks for email subject lines, ads, and sales pages, with two examples each for your own offer.
Dan Henry pulled 297 hooks out of the sales copy, webinars, and sales videos that sold hardest, then sorted them into the six hook types the biggest launches started with.
That sorting is the part that pays off. A pile of lines is easy to copy and easy to forget. Knowing why a line stopped a reader gives you a pattern you can use again.
Each hook comes with a short note on the reason it works, plus two hook examples you can adapt for different offers. You see the pattern first, then fit it to a coaching package, a course, or a physical product. You end up learning how to write hooks of your own instead of lifting sentences.
There are also sections on the hook categories top copywriters use to plan a campaign, which is where most beginners get stuck. Choose the right category and the copy after it has a job to do.
What you will learn:
297 hooks pulled from high-performing sales copy, webinars, and VSLs.
The six hook types top sales videos started with.
The reason each hook works, explained for every one.
Two hook examples for each, written for different offers.
The hook categories top copywriters use to structure campaigns.
Ideal for: you if you write emails, ads, or sales pages and people scroll past. You need openings that stop them.