A step-by-step guide to website conversion optimization using data funnels, A/B testing, and landing page design psychology.
Most websites lose money because they're not built around data. This website conversion optimization guide gives you a repeatable system for turning site traffic into revenue using real frameworks tested across 250+ companies.
It also covers a consumer psychology model called The Gator & The Judge. This is a framework for understanding how people make buying decisions in milliseconds, and how to use that insight in your copy and page design.
There's a full section on A/B testing and CRO tactics. How to set up experiments, read results, and compound wins over time. Even if you've been running tests for years, the approach here is structured and process-driven enough to sharpen your thinking.
The author has optimized over $5 billion in online revenue for brands including GEICO, True Classic, and Planet Fitness across 200+ CRO campaigns.
What you will learn:
How to use the Billion Dollar Data Funnel to diagnose revenue leaks from six data sources in one spreadsheet.
A consumer psychology model for understanding how visitors make split-second buying decisions.
How to run A/B tests and compound results across experiments using a structured CRO process.
How to build landing pages with structure, hierarchy, and design psychology that convert 3–5x higher.
How to use swipe files, templates, and video trainings to speed up landing page optimization.
Ideal for: Ecommerce owners, marketers, and CRO practitioners who want a data-driven process for making their website sell more.