Discover the best well-kept secrets on converting cold features into irresistible benefits that sell your products.
Tell the difference between a feature and a benefit.
Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect’s mind and find what makes them tick.
Apply simple but effective 3-step framework for writing marketing copy.
Convert cold features into powerful and emotional benefits that sell.
Understand and apply to top 3 trigger words that should be always implied in marketing messages.