Proven strategies for creating an email program.
From building lists, to creating emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build and email program that moves prospects toward a purchase and keeps loyal customers coming back.
Explain the value of email marketing.
Identify tactics to avoid in email campaigns.
Develop effective email marketing conversations.
Craft highly effective subject lines.
Use a variety of methods to create and build your email list.
Understand SPAM laws.
Segment your emails to optimize delivery opportunities.
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