A 3-day workshop teaching a Facebook ad copy formula that uses neuroscience to improve conversions on Meta and other social platforms.
Most Facebook ad copy fails before anyone reaches the call to action.
This workshop is built around what happens after someone clicks "See More" the part most advertisers get wrong.
Day one covers the science: which neural networks drive decisions, how the formula is structured, and the auction rules that affect your ad's reach.
Day two covers the middle of the ad, how to present your solution, sequence it properly, and remove mental resistance.
Day three focuses on the close, engineering the conversion, handling risk, and using copy tactics that hold attention.
What you will learn:
How to structure ad body copy using a neuroscience-informed sequence that guides the reader toward a buying decision.
The specific neural networks that activate during each section of the ad, and how to write for them.
How to filter for higher-quality readers so your ad attracts people more likely to convert.
How to give the algorithm better feedback signals to improve targeting and scaling.
How to apply the same formula to emails, sales pages, retargeting ads, and video scripts.
Ideal for: Media buyers, ad managers, and business owners who run paid social ads and want better conversion rates from their copy.