F#ck Content Marketing isn’t a book for content marketers.
Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume–the more content created, the better.
But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.
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