A Head of Marketing leads teams, builds plans, tracks results, and grows businesses with action-focused strategies.
This program, led by Ryan Deiss and top experts, teaches you four key skills every Head of Marketing must have.
You’ll build plans, run campaigns, track success, and improve strategies that drive growth.
Unlike a CMO who handles budgets and branding, a Head of Marketing focuses on action and impact.
Each week, you’ll tackle real-world topics:
Plan marketing that matches business goals.
Know your customers’ needs and wants.
Map the customer journey to boost sales.
Build scorecards to measure what works.
Create new ideas to grow faster.
Fix weak spots and scale winners.
By the end, you’ll have a clear strategy to show employers and the confidence to lead marketing in any industry.
This content is for members only.New marketers, pros, startup owners, and freelancers who want to lead marketing and grow businesses fast.