Marketing 6.0 combines technology and human touch to create engaging customer experiences in both digital and physical worlds.
Marketing 6.0 provides insight into modern marketing, emphasizing the importance of technology in addressing customer needs.
The book highlights metamarketing, explaining its core elements and focusing on Generation Z and Generation Alpha.
You’ll discover how to engage these tech-savvy audiences through the metaverse and immersive experiences that enhance connection.
Marketing 6.0 also addresses the need for businesses to integrate sustainability themes and maintain human interaction, ensuring that customers feel valued.
This blend of digital and physical engagement creates a more meaningful experience, allowing companies to stay relevant in a fast-changing landscape.
This book is for marketers, business owners, and students who want to understand modern marketing and engage today’s customers better.