Stop guessing what the market wants and start building a business based on proven frameworks and real-world data.
This curriculum synthesizes 18 years of bootstrapping experience into a structured, linear path for software founders. It rejects the "build it and they will come" fallacy in favor of a data-driven methodology divided into three critical stages: Idea, Build, and Launch.
You begin with the Idea Phase, utilizing specific frameworks like the "2/20/200" model and "5PM Pre-Validation" to rigorously test market demand. The process forces you to substantiate intent through customer interviews and landing pages rather than relying on intuition. You will learn to distinguish between a hobby project and a viable B2B vertical, filtering out ideas that lack long-term potential.
In the Build Phase, you define a strict Minimum Viable Product (MVP). The focus shifts to defining objectives and scope to prevent feature creep. You learn to price your offering correctly and construct a launch list while development is underway, ensuring an audience exists before deployment.
Finally, the Launch Phase executes a calculated go-to-market strategy. This module covers early-stage sales, SEO fundamentals, and the iterative process required to achieve Product-Market Fit. Featuring insights from industry veterans like Derrick Reimer and Ruben Gamez, this course helps you identify red flags early, ensuring you only invest resources into concepts with verified commercial potential.
What You Will Learn
Apply the 2/20/200 framework to validate market demand mathematically.
Identify fatal red flags that invalidate otherwise appealing software ideas.
Define a true MVP that solves core problems without over-engineering features.
Construct a pre-launch email list to secure early traction.
Execute B2B pricing strategies that maximize revenue per user.
Implement early-stage sales tactics specifically designed for non-sales founders.
Navigate the path to Product-Market Fit through customer feedback loops.
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designed for aspiring bootstrapped founders and developers who want to build a profitable B2B SaaS business but lack a verified idea or go-to-market experience.
Ideal for: designed for aspiring bootstrapped founders and developers who want to build a profitable B2B SaaS business but lack a verified idea or go-to-market experience.