49 powerful copywriting techniques, hand-picked by me for their usefulness and originality.
In just 133 tightly written pages, we’ve cut all the fluff, and just left you the meat.
How the great Ted Nicholas added an extra $2 million profit on a single mailing.
Opera singer’s communication secret can make you a better copywriter.
Survey of top headlines shows they all contain this single powerful word.
What haiku poetry can teach you about writing clear, concise, amazingly effective copy
Multiplying your copy’s power with the “So what?” test.
and much more