A Technique for Producing Ideas

A Technique for Producing Ideas teaches a simple, step-by-step way to spark creative ideas for ads or any field.

You want to create bold, fresh ideas for advertising or any field.
A Technique for Producing Ideas by James Webb Young promises a clear, step-by-step method to unlock your creativity.

This concise book, first published in 1965, has guided thousands of copywriters, poets, scientists, and engineers to generate powerful ideas on demand.

You’ll learn a proven process to spark breakthrough ideas.
Young, a pioneer in modern advertising, breaks down this method into five practical steps, making the creative process feel less mysterious and more like a skill you can master.
By reading this book, you’ll gain tools to produce relevant, dramatic ideas consistently, whether for ads or other projects.

This book is for copywriters, artists, scientists, or anyone eager to spark bold, creative ideas in any field.