The Alter Ego Effect

An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.
The Alter Ego Effect is not about creating a false mask–it’s about finding the hero already inside you.
It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

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