A social media analytics course with templates and tools to measure performance and prove ROI in any business.
The course runs across five modules. The first is a plain-language introduction to analytics that works whether you love data or find it overwhelming.
Module two zeroes in on the Big 3 KPIs: audience growth rate, consumer engagement, and website traffic. These are the foundation of every solid marketing report. You learn where to find them and how to connect them to business goals.
Module three covers analysis. You learn how to take those numbers and turn them into insights that improve performance month over month and year over year.
Module four is about tracking. You get a proprietary measurement model and tracking tool used inside a multi-million dollar agency with major brands. Tutorials walk you through measuring results at each stage of the marketing funnel.
The final module covers reporting. You get a plug-and-play social media reporting template that shows you exactly what to include and how to present it to clients, teammates, or leadership.
Ideal for: Marketing leaders, founders, and social media managers who want to make confident decisions using real numbers.