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The 80-20 Research Method

The 80-20 Research Method helps you focus on the most important questions, speeding up research and making copywriting easier.

The 80/20 Research Method is designed to streamline the copywriting process by focusing on the most important research.
Instead of getting bogged down in endless tasks, this method helps you answer just seven key questions.
These questions provide a clear, structured way to organize your research quickly and effectively. It removes the guesswork, so you can confidently write copy without wasting time.

Rather than spending hours on unnecessary details, you’ll have a clean, easy-to-reference document that works for any project.
The 80/20 Research Method is repeatable, making it ideal for both agencies and freelancers. It helps you speed up your work while improving the quality of your copy.

By applying the 80/20 Research Method, you focus only on the essential research that moves the needle.
Once your research is done, you can confidently write your copy and move on, enjoying a more efficient process and faster results.

This content is for members only.

This course is for copywriters, freelancers, and agencies who want to write faster and improve their research process.

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