You must now guide culture, face big ethical questions, and know your job’s real-world power.
This book is a deep study of the design job and its real effects on culture and society.
When you read this, you will achieve clarity on the core question: What It Means to Be a Designer Today.
The book shows you the biggest issues designers face now. It is divided into clear parts: Reflections, Questions, and Ideas.
You will see what you should understand about:
The changing story of your personal brand.
The risk of liking certain design heroes too much.
Your part in people buying too many things (consumption).
The true meaning of visual sustainability.
This book is for design students, teachers, and working designers who want to be smarter about their job’s role today.