This website copywriting course covers every page of your site in one structured program. You write your own copy, from brand positioning to launch day.
You start by building your foundation: defining your ideal client, mapping your offers, and establishing your brand voice.
Chapter one covers copywriting basics including social proof and stages of audience awareness.
The SEO chapter covers keyword selection, placement, metadata writing, and how to stay in Google's good standing.
Then you write page by page. The homepage chapter helps you communicate who you are and keep visitors reading.
The final chapter covers launching: a checklist, tutorials for Showit, Squarespace, Webflow, and Shopify, and a plan for promoting your new site.
Lessons also cover using AI in the writing process, plus shorter pages like subscribe, freebie, and coming soon.
What you will learn:
Define your brand voice, ideal client persona, and core differentiator before writing a single page.
Write copy for your homepage, about page, services page, and contact page using a structured method.
Select target keywords, place them correctly, write metadata, and optimize your site to rank in search results.
Follow a step-by-step launch checklist with back-end tutorials for Showit, Squarespace, Webflow, and Shopify.
Use built-in tools including Roadblock Reassurance and Copy Stretches to push through writing blocks and keep your copy on-brand.
Ideal for: Freelancers and service providers who want to write and launch their own website copy without hiring a copywriter.