Email copywriting playbook for coaches and creators: write story-driven emails in 15 minutes and sell without sounding salesy.
The Email Storyselling Playbook is by Jim Hamilton, co-founder of Newsletter Freedom and head of strategy at Needle's Eye Media.
He says his writing and consulting have contributed to more than $40 million in client sales since 2016, across 1,000+ emails for clients like Closers.io and Thrive Health.
Most emails lead with a pitch. This method leads with a short story, pulls a lesson from it, then makes a casual offer at the end.
Jim calls it a 4-step formula, and the book walks through each step. This is storytelling marketing built for email.
It runs under 68 pages. You get the case for email marketing for coaches, consultants and creators, the problems with traditional "value" emails, the two kinds of stories worth telling, and three ways to find new story ideas.
It also covers a story bank you can build in 5 to 10 minutes a week, a subject line system called the Curiosity Matrix, and a fill-in-the-blanks template you can use yourself or give to an AI tool.
What you will learn:
Write a story-driven email in about 15 minutes.
Use simple everyday stories to share lessons and insights.
Build know, like and trust with your ideal clients.
Create a "category of one" in crowded markets.
Get daily sales from your newsletter or email list.
Ideal for: Coaches, consultants, course creators and experts with an email list who want more sales without hard pitching.