Learn how to start a local newsletter with AI agents that write, grow, and sell ads for you.
Lucas Walter runs Spokane Pulse, a local newsletter in Spokane, Washington.
He built it with four AI agents: a CEO, a Growth Engineer, a Content Director, and a Sales Director. They run on PaperClip and Claude Code. This course hands you that setup.
You pick a city and launch a Beehiiv newsletter on your own domain.
Setup covers DNS, your template, and your welcome email. Then you hire the four agents with his briefs.
The content module shows how to map local sources and build a scraping pipeline that drafts each weekly issue.
Review takes about 20 minutes. The growth module covers Meta ads at roughly $0.78 per subscriber, plus Instagram and Reddit tactics.
The sales module walks through a $750 sponsor deal, the Sales Director prompts, an ad creative generator, and a Typeform to Slack pipeline.
The last module covers his 4 hour weekly routine. The course says most solo founders land a first ad deal between month 2 and month 4. Setup takes 4 to 6 weeks at 6 to 10 hours a week.
What you will learn:
Launch a live Beehiiv newsletter with a custom domain and welcome email in one weekend.
Hire four working AI agents for under $100 a month combined.
Get a drafted issue every week with about 20 minutes of review.
Bring in subscribers for under $1 each with Meta ads tested at $0.78.
Close a paid sponsor without a phone call using the Sales Director prompts and inbound pipeline.
Ideal for: Solo founders who want to own a local newsletter business and can spare about 4 hours a week.