A LinkedIn Ads tutorial covering account setup, Campaign Manager, targeting, retargeting, and cost reduction from a 13-year platform expert.
This LinkedIn Ads tutorial walks you through creating and configuring your ad account the right way from the start.
It comes from AJ Wilcox, one of the most recognized names in LinkedIn advertising.
The guide covers four areas of LinkedIn advertising in sequence.
You start with a walkthrough of LinkedIn's Campaign Manager: the interface, what tools exist, and how to move around it efficiently.
From there, it moves into the basics. You learn who LinkedIn Ads actually works well for, which ad types to use, and which campaign objectives make sense for different goals.
The third section goes deeper. It covers how to keep your targeting tight so your budget reaches qualified prospects and not a broad, wasted audience. It also addresses cost reduction without sacrificing performance.
The final section is the most advanced. It covers Matched Audiences, retargeting tactics, and the platform-specific pitfalls that cost advertisers money if they don't know about them. AJ Wilcox calls these LinkedIn's "gotchas."
Ideal for: Marketers, business owners, and recruiters who want to run LinkedIn Ads without wasting budget.