LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity…
That being small (tiny even), is more important than chasing scale and revenue targets…
LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about).
I promise that engaging with the training and doing the hard work (it’s not easy work), will help you attract the people you seek to serve. And eventually, with the commitment of showing up to do this important work, you’ll earn an income from those customers who are the most committed.
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